Marketing – a quick business test

Does your business have a unique selling proposition? Test your business by asking yourself these three questions.

  1. Does my marketing propose some specific benefits to my clients?  If so, what are they?
  2. What is it that we do that our competitors don’t do? What is it that we do better than our competitors?
  3. Is our proposition powerfully and convincingly presented? If not, how can it be improved?